As a copywriter, I often turn to the knowledge of experts in order to write both factual and fictional things. In my pre-internet days, if I wanted to learn how to do something, I would either ask someone who I thought might have the knowledge, or pick up a book on the subject.
How things have changed! Now, if I want to know something, I don’t have to speak to anyone, of even leave my house. I just search for it on the internet. But we all know that information on the world wide web is not always so reliable. So how do we know that what we’re reading is written by an expert?
We ask someone we trust, of course!
Say you want to know how to cook something. Which expert comes to mind here? You could ask your Mum, you could look in a recipe book, or you could seek the knowledge of a well-known expert. How about Jamie Oliver? Or Nigella?
Fancy a bit of gardening? Let’s ask Alan Titchmarsh how!
The truth is, we have grown to trust in these people because they are passionate and knowledgeable about what they do. They are experts. We have witnessed them doing their jobs, and they can give us absolute confidence that we ourselves can do what they do.
Sure, we give these people a hard time sometimes, it’s our nature. But if they’re helping us all to empower ourselves with the knowledge to make our own lives better, then don’t they deserve to be where they are?
Top of the Pops
Here are some of the books at the top of the charts at the moment…
Hairy Bikers 12 Days of Christmas
Nigella's Recipes from the Heart
Can I just ask...Christian JessenAn Idiot Abroad
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